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Our Company

Kitchen Fair is part of a proud tradition of producing cast cookware that dates back more than 60 years. In 1945, James O. Reigle purchased an aluminum factory doing work for the military. He retooled the plant and started the production of cookware as Regal Ware, Inc. Phenomenal growth began with the establishment of sales offices throughout the United States, the acquisition of additional manufacturing facilities and new product lines. Today, Regal has become known around the world for manufacturing quality cookware and appliances.

Kitchen Fair

Kitchen Fair became a wholly owned subsidiary of Regal in 1982, when the company decided to form a special direct sales division to distribute a unique line of superior quality cast aluminum cookware through the traditional home party plan. Regal's innovative marketing team saw an in-home demonstration as the most efficient and personalized way to communicate the benefits of its revolutionary Kitchen Fair cookware line.

Kitchen Fair has a corporate office in Arlington, Texas, committed to bringing you, personalized attention and outstanding customer service. The company also operates an exclusive manufacturing facility in Kewaskum, Wisconsin where it produces the finest, up-to-date cookware at competitive prices.

"Providing a Better Way of Life for the Families we Serve"

One of the largest privately-held manufacturers of cookware in the world, Regal is first and foremost a family business devoted to serving families with quality products designed to enhance the quality of life. Nowhere is that more evident than in Kitchen Fair. Our Consultant network throughout the United States, Mexico, Venezuela and Costa Rica, proudly offers consumers a healthier way to cook, plus one of the best earning and self-advancement opportunities in direct sales.

Our Mission

We are committed to offer the best business opportunity to any individual without taking into consideration their education or social level, through our exclusive training, products, programs, service, recognition and dedication to you and your customers.


To develop and enrich your God-given talents to their fullest potential for the benefit of your family and customers.


Developing and manufacturing the highest quality of cookware and kitchen accessories to meet the needs of our customers.


The most motivating hostess, customer, sponsorship and incentive programs in the market, developed to maximize your family's income opportunities.


Maintain the highest level of service with support from your Home Office staff to ensure that you and your family receive the maximum benefit of your Kitchen Fair business opportunity.


Build self-esteem by rewarding all individuals for their contribution to their families' well being and the growth of Kitchen Fair.


Permanent interest for your personal development and the well being of your family.

Kitchen Fair is a registered trademark of Regal Ware, Inc.   |  Regal Ware, Inc.  |  All rights reserved.
Kitchen Fair